WhichEV.Net
  • Buying Advice
  • Events
  • Features
  • News
    • All
    • Charging
    • Commercial Vehicles
    • Consumer Vehicles
    • Cool Car Tech
    • Curiosities
    • Design
    • Energy
    • Environment
    • Industry
    • Legal
    • Market
    • Motorsport
    • Public Sector
    • Records
    • Rumours
    • Safety
    • Sharing

    Mercedes launches entry-level EQA electric SUV

    Almost two thirds of drivers now considering EV for next car

    StoreDot develops EV battery with game-changing 5-minute charge time

    Fleet vehicle operators could save £17 million a year with EVs says Citroen

    YourParkingSpace rebrands to focus on EV parking

    Swytch any bicycle into an electric bike for less than £1,000?

    Trending Tags

  • Reviews
No Result
View All Result
WhichEV.Net
  • Buying Advice
  • Events
  • Features
  • News
    • All
    • Charging
    • Commercial Vehicles
    • Consumer Vehicles
    • Cool Car Tech
    • Curiosities
    • Design
    • Energy
    • Environment
    • Industry
    • Legal
    • Market
    • Motorsport
    • Public Sector
    • Records
    • Rumours
    • Safety
    • Sharing

    Mercedes launches entry-level EQA electric SUV

    Almost two thirds of drivers now considering EV for next car

    StoreDot develops EV battery with game-changing 5-minute charge time

    Fleet vehicle operators could save £17 million a year with EVs says Citroen

    YourParkingSpace rebrands to focus on EV parking

    Swytch any bicycle into an electric bike for less than £1,000?

    Trending Tags

  • Reviews
No Result
View All Result
WhichEV.Net
No Result
View All Result
Home News Consumer Vehicles Cars

Hyundai offers glimpse into the future with joystick-driven ‘Prophecy’ concept

Archie Mitchell by Archie Mitchell
6th March 2020
in Cars, Consumer Vehicles, Cool Car Tech, Design, News
Reading Time: 2min read
Share on FacebookShare on Twitter

Hyundai executives unveiled the ‘Prophecy’ concept in a video presentation that centred on expanding the company’s idea of ‘Optimistic Futurism’ – an emotional link between humans and automobiles. They gave us a look at the Prophecy’s design features as well as Hyundai’s future electrification strategy. WhichEV checks out the most revolutionary updates.

The Prophecy is operated by a joystick in either the centre console or on the door trim, opening up the interior to provide customers what the company calls, “a warm welcome in a space of refinement“. The vehicle can also operate autonomously while the driver-side seat reclines and the driver is fed content from a screen on the dashboard.

The sleek design is said to resemble a “perfectly weathered stone” and sees a single curve on the sides run from the front to the back. Meanwhile, a longer wheelbase and shorter overhang give the car a unique look and open up yet more space inside. Side doors are equipped with air-intakes and circulate purified air inside the vehicle before releasing it back into the atmosphere.

In early drawings, it's reminiscent of the Mercedes CLS – but the final model is unique

This builds on last year’s ‘45’ concept EV which saw Hyundai favour minimalist design features as well as pixelated progressive lighting technology which are both set to be mainstays of their EV line moving forward.

Hyundai's Prophecy has a unique look from the side, while its rear end seems to be an homage to the 911 and TT

Hyundai’s Prophecy concept comes as the Seoul-based auto-giant gears up for the future of EV development. They expect to sell more than 670,000 battery and fuel cell electric vehicles annually by 2025 and will invest close to €50 billion into future-technologies research and development.

Like Citroen, Hyundai is option for a transition to electrification that allows the customer to pick a model and then choose a powerplant. For example, the same Ioniq chassis rolls down the line to have a petrol, hybrid or electric powerplant fitted. In Europe, more than 75% of Hyundai's line-up will be electrified by the end of 2020 and the company hopes to supply almost 80,000 zero-emission vehicles to European consumers this year.

SangYup Lee, Head of Hyundai Global Design Center, said, “We have brought to life yet another icon that establishes a new standard for the EV segment as well as pushing Hyundai’s design vision to even broader horizons”.

“A part of that expansion is what we call Optimistic Futurism, a design concept embodied by ‘Prophecy’. With Optimistic Futurism, our aim is to forge an emotional connection between humans and automobiles”, he said.

The 16-minute video-introduction to the car was hosted by:- Thomas Schemera, Head of Product Division at Hyundai Motor Group; Luc Donckerwolke, Chief Design Officer at Hyundai Motor Group and Andreas-Christoph Hofmann, Vice President for Marketing & Product at Hyundai Motor Europe.

The Hyundai Prophecy manages to look futuristic, even among a crowded field of visionary concept cars. We couldn't help wondering if someone on the design team had owned a Motorola Pebl phone back in 2005. Joystick control will certainly earn big points with the millennial crowd, while leaving the rest of us wondering how much of a future the classic steering wheel has in the car of tomorrow?

Tags: HyundaiHyundai Prophecy
Previous Post

New Fiat 500 electric is all about energy and optimism

Next Post

Ampere is a British-designed electric motor promising unrivalled power density

Archie Mitchell

Archie Mitchell

With a broad range of experience in financial, business and political journalism, Archie brings a unique perspective to WhichEV.

Related Posts

Mercedes launches entry-level EQA electric SUV

25th January 2021

Almost two thirds of drivers now considering EV for next car

25th January 2021

StoreDot develops EV battery with game-changing 5-minute charge time

22nd January 2021

Fleet vehicle operators could save £17 million a year with EVs says Citroen

22nd January 2021
Next Post

Ampere is a British-designed electric motor promising unrivalled power density

Discussion about this post

Latest News

Mercedes launches entry-level EQA electric SUV

25th January 2021

How Connected Kerb is helping solve the EV charging infrastructure problem

25th January 2021

Almost two thirds of drivers now considering EV for next car

25th January 2021

Trending

  • How to turn your favourite classic car into an EV

    626 shares
    Share 305 Tweet 134
  • Future electric cars: The best upcoming electric cars, SUVs and pickup trucks – UPDATED!

    421 shares
    Share 202 Tweet 91
  • WhichEV Awards 2020: The Year’s Best EVs

    463 shares
    Share 263 Tweet 84
  • How will European brands react to a sub-£8,000 electric car with four doors?

    456 shares
    Share 261 Tweet 81
  • MG ZS EV review: The best budget all-electric SUV

    329 shares
    Share 142 Tweet 78
  • About
  • Advertise
  • Privacy Policy
  • Contact the WhichEV team today

© 2020 WhichEV. Limited - All of the independent news and expert reviews you need in one publication.

No Result
View All Result
  • Buying Advice
  • Events
  • Features
  • News
  • Reviews

© 2020 WhichEV. Limited - All of the independent news and expert reviews you need in one publication.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.