WhichEV.Net
  • Buying Advice
  • Events
  • Features
  • News
    • All
    • Charging
    • Commercial Vehicles
    • Consumer Vehicles
    • Cool Car Tech
    • Curiosities
    • Design
    • Energy
    • Environment
    • Industry
    • Legal
    • Market
    • Motorsport
    • Public Sector
    • Records
    • Rumours
    • Safety
    • Sharing

    Volta completes first customer evaluation of all-electric 16-tonne medium-duty truck

    Hyundai unveils design of IONIQ 6 Streamliner

    Volkswagen premieres its first fully-electric ID. AERO saloon

    InstaVolt sets up eight-charger hub on A5 in Wales’s Rhug Estate

    US highways regulator gives greenlight to Einride’s autonomous electric freight vehicles

    Electrogenic launches ‘drop in’ kit to electrify Land Rover Defenders

    Trending Tags

  • Reviews
No Result
View All Result
WhichEV.Net
  • Buying Advice
  • Events
  • Features
  • News
    • All
    • Charging
    • Commercial Vehicles
    • Consumer Vehicles
    • Cool Car Tech
    • Curiosities
    • Design
    • Energy
    • Environment
    • Industry
    • Legal
    • Market
    • Motorsport
    • Public Sector
    • Records
    • Rumours
    • Safety
    • Sharing

    Volta completes first customer evaluation of all-electric 16-tonne medium-duty truck

    Hyundai unveils design of IONIQ 6 Streamliner

    Volkswagen premieres its first fully-electric ID. AERO saloon

    InstaVolt sets up eight-charger hub on A5 in Wales’s Rhug Estate

    US highways regulator gives greenlight to Einride’s autonomous electric freight vehicles

    Electrogenic launches ‘drop in’ kit to electrify Land Rover Defenders

    Trending Tags

  • Reviews
No Result
View All Result
WhichEV.Net
No Result
View All Result
Home News Consumer Vehicles Cars

Volkswagen uses The Force with ‘Obi-Wan Kenobi’ for the launch of the new all-electric ID. Buzz

Isabella McCrone by Isabella McCrone
24th May 2022
in Cars, Commercial Vehicles, Consumer Vehicles, LCV, News, Recreational
Reading Time: 2 mins read
Share on FacebookShare on Twitter

Volkswagen is marking the opening of sales of its ID. Buzz van with a collaboration with new Star Wars series, Obi-Wan Kenobi.

The campaign includes a customised advert made by Lucasfilm and Industrial Light & Magic. The advert will feature the ID. Buzz alongside some recognisable Star Wars characters, including Obi-Wan Kenobi actor himself, Ewan McGregor, who is also lined up to be Volkswagen’s brand ambassador.

The collaboration comes in honour of the all-new Star Wars spin-off series, Obi-Wan Kenobi, which launches on Disney+ on 27 May.

Klaus Zellmer, Volkswagen Board Member for Sales, Marketing and After Sales, said: “We are uniting two strong global brands in this collaboration and generations of fans who grew up with their respective icons.”

Self-described “Volkswagen enthusiast” McGregor said: “I had my first Volkswagen, when I was 16 years old. And I have collected them ever since.”

Of the new van, McGregor said: “The ID. Buzz has really got character. That is unusual for a new car, and it puts a smile on my face. I think it is a really happy car.”

“Ewan McGregor is our perfect match as an avid fan of Volkswagen since his childhood… His involvement not only amplifies awareness for our brand but also adds authenticity to our messaging,” said Zellmer. “I welcome Ewan as our newest brand ambassador as he perfectly connects our fascinating past with our drive for a carbon neutral future.”

Volkswagen said they hope the alliance will drive global attention, as Star Wars fans eagerly await the new series, and Volkswagen enthusiasts celebrate the arrival of the electric ID. Buzz.

“By joining forces we will have the opportunity to engage new target groups in regards to e-mobility, innovation and digitalization,” Zellmer said.

Lylle Breier, SVP Global Marketing Partnerships at Walt Disney Studios, said: “This first-class, innovative campaign, and spectacular creative produced by Lucasfilm and ILM, is the perfect way to celebrate the release of ‘Obi-Wan Kenobi’ on Disney+. We can’t wait to share it with fans around the world.”

The collaboration launches with a custom spot, made in collaboration with Lucasfilm and Industrial Light & Magic utilising their virtual production solution, ILM StageCraft on The Infinity Stage.

The 360 campaign, developed by Scholz & Friends and Markenfilm, will run in several markets, across TV and digital, billboard advertising and social media.

Volkswagen and Lucasfilm have even co-created two “Star Wars Edition” ID. Buzz vans, which will be unveiled at the Star Wars Celebration in Anaheim, California by the end of May.

Tags: VolkswagenVolkswagen ID. BUZZVWVW ID. BUZZ
Previous Post

DEUS Vayanne electric hypercar New York success leads to a European tour

Next Post

India’s Mahindra turns to Volkswagen MEB for its new EV platform

Isabella McCrone

Isabella McCrone

Related Posts

Volta completes first customer evaluation of all-electric 16-tonne medium-duty truck

4th July 2022

Hyundai unveils design of IONIQ 6 Streamliner

4th July 2022

Volkswagen premieres its first fully-electric ID. AERO saloon

1st July 2022

InstaVolt sets up eight-charger hub on A5 in Wales’s Rhug Estate

1st July 2022
Next Post

India’s Mahindra turns to Volkswagen MEB for its new EV platform

Discussion about this post

Review Finder

Latest News

Volta completes first customer evaluation of all-electric 16-tonne medium-duty truck

4th July 2022

How far can electric vehicles go in solving India’s environmental problems?

4th July 2022

Hyundai unveils design of IONIQ 6 Streamliner

4th July 2022

Trending

  • Elon Musk announces Tesla will switch to hydrogen in 2024

    4372 shares
    Share 1749 Tweet 1093
  • Was Nikola Trucks the biggest scam yet in electric vehicles?

    1692 shares
    Share 677 Tweet 423
  • Future electric cars: Best upcoming electric cars, SUVs and pickup trucks – 2021 UPDATE!

    1332 shares
    Share 549 Tweet 326
  • How to turn your favourite classic car into an EV

    1235 shares
    Share 511 Tweet 302
  • What makes an EV charging station accessible for people with disabilities?

    1130 shares
    Share 452 Tweet 283
  • About
  • Advertise
  • Privacy Policy
  • Contact the WhichEV team today

© 2022 WhichEV. Limited - All of the independent news and expert reviews you need in one publication.

No Result
View All Result
  • Buying Advice
  • Events
  • Features
  • News
  • Reviews

© 2022 WhichEV. Limited - All of the independent news and expert reviews you need in one publication.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.