Electric racing series Extreme E — which is gearing up for its third season this week — has revealed it has delivered huge growth in its global audience figures last year. Season 2 soared to 135 million viewers, which represents an improvement of nearly 30% compared to its inaugural season in 2021.
Ali Russell, chief marketing officer at Extreme E, said that it’s a reassuring sign that a mix of “purpose driven mission, stunning locations, and thrilling racing action”, are working well in attracting audiences.
The audience figure comprises 90.5 million viewers on linear TV and 44.5 million watching on digital platforms, including extreme-e.com which offered live streaming of all televised sessions to more than 180 territories
These viewers were derived from a global total of 12,378 hours of programming. The racing series is currently shown by more than 90 broadcasters in over 200 territories worldwide.
The countdown is on to Extreme E Season 3, which kicks off in Saudi Arabia, on 11 March.
Looking at the statistics, Charlie Dundas, managing director at YouGov Sport said it was a positive sign to see a new motorsport outperforming the market with the younger generation and a greater gender balance. It is an “exciting indicator of the future for this championship,” he added.