E-bike and e-scooter operator Lime has launched a new campaign in London to help raise awareness and educate its riders on responsible e-bike parking.
A part of the company’s ongoing commitment to safe and considerate parking, the “Park Like Your Gran Is Watching” campaign aims to keep riders on their “best behaviour” by showing them what responsible parking looks like, and reminding them to do it at all times, the company said.
The company further added that the campaign was casted with local ‘London Grans’ and will consist of digital out-of-home adverts in high footfall areas including Oxford Street and Tottenham Court Road. Meanwhile, legal fly-posters will feature in Camden Town and Shoreditch High Street, and clean pavement stencilling – to signpost where Lime’s e-bikes should not be left – will be featured in locations including Bank and King’s Cross. Lime has also created a new webpage where people can find additional guidance on correct parking across London.
“Shared, sustainable transport options like ours offer a great alternative to cars, with over 6 million kgs of CO2 saved in London to date’” said Hal Stevenson, Senior Public Affairs Manager at Lime in the UK.
Stevenson said the majority of Lime’s riders park responsibly, but for the minority that don’t, “we know that education is key”.
Besides rider education, the company has a number of additional measures in place in London to help ensure its vehicles are parked responsibly, the company said. This includes reviewing riders’ end trip photos to check their parking and issue warnings and fines. Fines range from £2 to £20, with repeat offenders permanently banned from the service.
The company has also expanded its foot patrol team by 50% to help manage additional demand across London. The team is dedicated to patrolling busy service areas and moving any e-bikes and scooters that have been misparked.
To report the inconsiderate parking of an e-bike or e-scooter, users and members of the public should contact the company at support@li.me. The campaign, launched on Nov. 17, will run until early December.
Lime has achieved over 7 million rides as more and more people take up shared and sustainable transport options.