Norway-based co-founders of an electric vehicle (EV) charging company are breaking down the norms of traditional business invites.
By transforming their small hometown Jørpeland – home to about 7,000 people – into ‘Musk City’, they are hoping to capture the attention of and meet with Elon Musk when he visits Norway towards the end of August for an energy conference.
In a campaign that is rethinking how business leaders communicate, Sandnes-based Easee has reached out to one of the world’s most influential players in the e-mobility space in anticipation of launching a conversation about accelerating the green transition.
EASEE | Musk City from Moxey AS on Vimeo.
Jonas Helmikstøl and Kjetil Naesje, co-founders of smart EV charging company Easee, have produced a humorous, tongue-in-cheek film to create an alternative reality of a Musk City – fully equipped with failing rockets, and Dogecoin as currency. By drawing global attention to sustainable transport questions, Easee hopes to increase momentum behind solutions that effectively reduce our environmental impact and pave the way for a greener future.
Speaking about the campaign, “One Coffee to Change The World”, Jonas Helmikstøl, Easee’s Chief Caretaker said: “In order to create a greener and more compassionate world for future generations, we have to strive towards this with open and honest conversations and with open minds & hearts – this is the only thing that can accelerate real change.”
Founded in 2018, Easee claims to be one of the world's largest developers of smart EV chargers. The company has gone from 3 to over 450 employees in just four years and has sales offices in Norway, the UK, the Benelux, and Germany. Easee develops, designs, and manufactures its products in Scandinavia, currently exports to over 20 countries in Europe, and is aiming to become one of the largest green tech companies in Europe by 2026.
Helmikstøl added that when they heard about Musk – who is known for redefining electric mobility for the world – visiting their home turf, they had to grab the opportunity “with both hands”, in true Easee style – playful, but with a clear intention and purpose.
The Norwegian company noted that although they are more focused on “addressing the issues facing home planet than colonising Mars,” they believe that they could learn a lot from one another to enable more meaningful and lasting change together.