Peugeot has announced that the company’s vehicle range will be 70% electric by the end of 2021, including passenger cars and commercial vehicles.
The company said that by 2023, 85% of the brand's models will be electrified and 100% by 2025 and the new Peugeot 308 will be at the start of this revolution.
Upon launch the new 308 will offer two plug-in hybrid engines, adding to the growing number of electrified vehicles available across the Peugeot range.
The new Peugeot 308 Hybrid 225 e-EAT8 delivers up to 225 bhp by combining a 180 bhp PureTech engine (132 kW) and an 81kW electric motor, providing the new model with a 100% electric range of up to 36 miles (WLTP).
The Hybrid 180 e-EAT8 version, meanwhile, is powered by a 150hp (110kW) PureTech engine coupled with the same 81kW electric motor and e-EAT8 gearbox, capable of 37 miles of pure electric range.
Peugeot began its electrification journey three years ago with the Peugeot e-208 and has since then launched a series of pure electric models, including the e-2008, e-Partner and e-Expert, alongside new Plug-in Hybrid versions of the 3008 and 508.
The success of the new electric and plug-in hybrid range has allowed Peugeot to become the second best-selling generalist automotive brand in Europe in the first five months of 2021 and also convinced the French brand to accelerate its electric revolution, according to Linda Jackson, CEO of Peugeot.
“Electrification is at the heart of our ‘Power of Choice’ strategy, which gives our customers the option to choose the powertrain that suits their needs, whether conventional or electrified,” she said. “The excellent sales results of our electrified models show that in Europe, this strategy is bearing fruit.”
The ‘Power of Choice' strategy is made possible by Stellantis’ multi-energy platforms, which allow Peugeot to offer the technology that best suits customers' needs in any given model: electric, plug-in hybrid or combustion.
Electric and Plug-in Hybrid models across the range are available to buy via Peugeot Retailers and Buy Online, where customers can configure and order their vehicle entirely from the comfort of their own home.