Next year, Silverstone will host an all-new motoring event, Switch Live, which is being created to entertain and inform everyone interested in sustainable mobility.
Hosted in and around the iconic race venue from 26 to 29 May 2022, Switch Live will offer companies an opportunity to showcase their electric cars and mobility solutions to a mainstream consumer audience.
Recognising the importance of test drives, Switch Live will offer exhibitors the opportunity to truly showcase the dynamics of their cars.
Those who exhibit at Switch Live will occupy ‘brand experience hubs’ centred around the Silverstone paddock garages that have been created to suit the demands of Formula One teams.
Out on the venue’s world-class race circuit, Switch Live will feature thrilling, high-speed motorsport demonstrations from contemporary and next-generation Formula E, and famous race drivers and iconic cars will be on hand to put on showcase displays.
Inside the Silverstone Wing there will be an entertainment-focused live exhibition – to include virtual-reality experiences; advanced driving simulators; e-sports displays and competitions; immersive soundscape theatre demonstrations and displays of future connected-car technologies.
Giles Brown, Commercial Director at Switch Live has explained that this new motor show will be the perfect place to showcase EV technology to a wider audience and truly help the all-electric revolution.
“Switch Live will not be an echo chamber for EV-evangelists. It will appeal to a large proportion of consumers – not least because of the planned ban of new petrol and diesel vehicle sales in the UK from 2030,” he said. “Crucially, it will make EVs and other forms of electrified personal transport truly accessible to the growing legion of motorists who simply want to better understand, experience and potentially commit to new technologies and make the shift away from the internal combustion engine.”
As well as showcasing zero-emissions mobility solutions, the organisers of Switch Live have a target to make the event fully carbon-neutral within the next three years. It will become an exemplar of global-leading sustainable motoring experience and a cornerstone activity for the owners of Silverstone Circuit.