Swedish electric performance car brand Polestar said it will establish its UK commercial headquarters and a new customer test drive hub at Bicester Heritage in December 2022.
The new multi-purpose location follows the development of one of the existing two-storey buildings in the Heritage Quarters. The headquarters, located on the upper floor, will include operational staff supporting the approximately 8,000 Polestar customers, it said. This includes the recent move to in-source all customer care centre staff.
Sales, operations, marketing, and communications functions will also operate out of Bicester, the company said. The move supports Polestar’s global ambition to deliver 290,000 vehicles by 2025, it added.
The customer test drive hub will be located on the ground floor where customers will experience the brand’s EVs, interact with its specialists and take a test drive. The head office will also host customer events throughout the year.
“Establishing a UK commercial head office demonstrates the importance of the UK market reflecting the rate of pure EV adoption,” said Jonathan Goodman, Head of Polestar UK. “Bicester has an approach to automotive and future tech that really resonated with Polestar.”
Polestar said it is partnering with Bicester Motion for this development to offer its customer on-track and off-track immersive experiences celebrating automotive and aviation culture and technology, past, present, and future.
“Polestar’s committed approach to sustainability and the future of electric vehicles is truly inspiring. We are looking forward to their unique ethos contributing to the success of Bicester Motion,” said Daniel Geoghegan, Chief Executive of Bicester Motion.
With its focus on electric performance and sustainability, Polestar will be investing in the Bicester infrastructure including the expansion of the EV charging network to support customers and employees, the company said.