Veloce Media Group, the driving force behind the successful E.ON Next Veloce Racing team in Extreme E, has announced its intention to compete in the groundbreaking FIA Extreme H World Cup, set to debut in late 2025. This move marks a significant step for the team, transitioning from electric power to hydrogen fuel cell technology and underscoring its commitment to sustainable motorsport.
Veloce's participation in Extreme E, the electric off-road racing series, has been marked by considerable success. Across four seasons, the team secured five X Prix victories and achieved the top spot in the Season 4 leaderboard with drivers Kevin Hansen and Molly Taylor at the helm. This strong performance provides a solid foundation for their entry into the FIA Extreme H World Cup.
Daniel Bailey, CEO of Veloce Media Group and E.ON Next Veloce Racing, emphasised the team's dedication to environmental responsibility. “Extreme E was an amazing platform for drawing attention to environmental issues and driving change,” Bailey stated. “We’re proud to say that Veloce played an active role in that mission… The FIA Extreme H World Cup offers an opportunity to continue all of that work. It isn’t just a matter of educating about climate change but also shining a light on sustainable solutions, and hydrogen is looking like a strong candidate in the development of the automotive industry.”
The FIA Extreme H World Cup represents a new frontier in motorsport, utilising cutting-edge hydrogen fuel cell technology to power its race cars. This pioneering approach aims to demonstrate the viability and potential of hydrogen as a zero-emissions energy source, aligning with the growing global focus on sustainable transportation. The series will not only showcase technological advancements but also promote gender equality, with each team featuring an equal number of male and female drivers.
Alejandro Agag, Founder and CEO of Extreme H, welcomed Veloce's entry into the championship. “Veloce has been a constant and positive driving force in Extreme E, not only by achieving winning results on the race course, but also by their dedication to gender equality standards, and to raising awareness for the roles clean technology innovations can play in real-world energy solutions,” Agag commented. He acknowledged Veloce's strong performance in Extreme E and predicted they would be a team to watch in the new series.
Veloce's involvement in Extreme E has extended beyond the racetrack. The team has actively participated in the series' legacy programmes, contributing to environmental initiatives and raising awareness about climate change. This commitment to social and environmental responsibility is expected to continue in the FIA Extreme H World Cup.
The transition to hydrogen power presents both challenges and opportunities. While electric vehicles have gained significant traction in recent years, hydrogen technology is still in its early stages of development. The FIA Extreme H World Cup will serve as a crucial testing ground for this technology, pushing its boundaries in a competitive racing environment. The data and insights gained from the series will be invaluable for the broader automotive industry, accelerating the development and adoption of hydrogen-powered vehicles.
Veloce's participation in the FIA Extreme H World Cup is expected to further amplify its reach and influence. As the world’s largest digital racing media network, with over 35 million subscribers and over 650 million monthly views, Veloce has a powerful platform to engage with a global audience. The team's involvement in the championship could inspire further investment in hydrogen infrastructure, a critical component for the widespread adoption of hydrogen technology.
The FIA Extreme H World Cup's focus on gender equality also resonates with Veloce's values. The team has been a strong advocate for diversity and inclusion in motorsport, and the new series provides an opportunity to further champion these principles.
Looking ahead, Veloce is enthusiastic about the potential of the FIA Extreme H World Cup to drive real-world applications in the automotive and energy sectors. The team believes that hydrogen technology has a significant role to play in creating a sustainable, low-carbon future, and they are committed to contributing to its development through their participation in the championship. The 2025 start date provides ample time for the team to prepare for this exciting new chapter in their racing journey.
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