Polestar has announced that it is set to accelerate its rapid market expansion with plans to be present in 30 global markets by the end of 2022.
After confirming in July the doubling of its markets in 2021 from nine to eighteen, Polestar aims to establish itself in a further twelve markets through 2022.
High demand combined with an agile and unique, digital-first business model, are enabling the breakneck growth, according to Thomas Ingenlath, Polestar CEO
“Growth on this scale is unprecedented and confirms our position as a truly global, pure EV brand,” he said at the 2021 IAA in Munich. “Our unique business model has allowed us to develop the manufacturing capacity we need to satisfy demand. Our digital-first approach means we can enter new markets faster. And, crucially, the service network vital to customer peace of mind is already in place.”
Polestar’s 2021 expansion plans are set to include new markets in the Middle East, including Kuwait and the United Arab Emirates. Luxembourg and Iceland will also join the growing European base.
As well as moving into new markets, Polestar is also rapidly expanding its retail locations in existing markets where around 100 Polestar Spaces and Destinations will be operational by the end of 2021. More will follow in 2022.
In Germany, the seventh Polestar Space was opened in Berlin in early September. Polestar will also invest in temporary Spaces in further cities. Leipzig is already confirmed to open in October, with a second temporary location to be announced shortly.
As WhichEV reported, Polestar has also recently announced that its first all-electric SUV ever will be manufactured in the United States.