Last updated on July 23rd, 2021 at 06:57 pm
The London E-Prix race title sponsor Heineken has unveiled its first sustainable bar concept, the Heineken Greener Bar, as part of its wider role as a ‘Sustainability Partner' of the ABB FIA Formula E World Championship.
Through its innovative design, the Heineken Greener Bar will help to reduce waste, water usage, emissions, and energy consumption, ultimately creating a more sustainable bar solution for the events industry.
The key world of this project is recycling: every element of the bar has had a life before or will have a life long after the bar is gone.
From the uniforms of the staff, the soil and plant ballasts weighing the bar down, the coasters made from the spent grain of the barley used during the brewing process, through to the use of reusable and recyclable cups, everything is designed to create a completely circular bar experience.
The standing tables and benches in the bar are made from reclaimed wood from elm trees that fell naturally near the Heineken brewery in Amsterdam, reducing production emissions by 86%. The bar counter and many other parts of the bar are made from recycled Heineken crates, which will be re-used for every event, resulting in an estimated saving of 343 kg worth of production emissions.
The aim is for the Heineken Greener Bar to become the standard bar design for all motorsport races and other Heineken-sponsored events, according to Bram Westenbrink, Global Head Heineken Brand.
“At Heineken, we are on a journey towards ensuring that our entire business, from barley to bar, is run as sustainably as possible. The Heineken Greener Bar is our latest pitstop on this journey,” he said. “We are so excited to have created a sustainable bar concept that can be developed and utilised at all our sponsorship properties, to help showcase how we are able to make every part of our business a little greener every day.”
The company said that per event, the Heineken Greener Bar saves up to 6,539kg of event waste, 5,335 kilowatt hours of energy, 21,128 kilograms of CO2e emissions and 25,108 litres of water.
Nico Rosberg, Sustainability Entrepreneur and 2016 Formula 1 World Champion, who is helping to publicise the Heineken Greener Bar, said: “I am really excited to be part of the launch of this amazing innovation from Heineken. I am immensely proud to see Heineken embracing this and combining the expertise from the motorsport industry with their knowledge from the brewing industry to help drive forward a more sustainable solution for the global events industry.”
As WhichEV reported, after a four-year break, Formula E will be returning to the UK for rounds 12 and 13 of the season in London on July 24 and 25.