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Is BMW back, only this time electric? We discuss in WhichEV Podcast Episode 27

James Morris by James Morris
8th June 2021 - Updated on 16th September 2021
in Podcast
Reading Time: 2 mins read
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Last updated on September 16th, 2021 at 02:58 pm

With the price announcements of the i4, and iX, is BMW committed to electrification again, and will it succeed? James and Stef discuss the possibilities. The i3 is continuing to please, and the iX3 is imminent, meaning electrification could be the next Neue Klasse for BMW, leading the company to a renewed future where it continues to dominate the luxury car market. We also consider whether Ford is making a similar play with the F-150 and Mustang Mach E.

If you enjoy this episode, please subscribe via your favourite podasting platform, including Apple Podcasts, Spotify, Google Podcasts, and TuneIn.

Music by Soonripe Collective.

Tags: BMWBMW i3BMW i4BMW iXBMW iX3
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James Morris

James Morris

Editor With over 25 years’ experience as a technology journalist and a life-long love of cars, Dr James Morris initially saw the potential for electric vehicles when he became one of the first people to drive a Nissan Leaf back in 2011. He presently owns a Tesla Model 3 Performance and a plug-in Mercedes C350e Estate. He loves how automotive design and gadgetry combine in EVs, making them both fun and technically fascinating at the same time. Alongside being editor of WhichEV, he contributes to Forbes.com on electric vehicles and is Pathway Director of the Masters in Interactive Journalism at City, University of London.

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