The agreement between the companies was revealed based on Uber’s announcement that it plans to become a zero-emission mobility platform by 2030. By 2025, 50 percent of the total aggregated kilometres of Uber rides across seven European capitals will be driven by electric vehicles.
These cities (Amsterdam, Berlin, Brussels, Lisbon, London, Madrid, and Paris) will make up 80 percent of Uber’s European business by the end of 2021. As part of this pledge, customers will be able to select the option of riding in a zero-emission vehicle when booking their trip.
Hyundai therefore will provide Uber’s partner drivers with discounted access to thousands of Kona Electrics and IONIQ Electrics for drivers using the Uber app. The two companies will explore how working together can accelerate the adoption of Hyundai BEVs and electric vehicle infrastructure in European cities.
In the future, Hyundai and Uber intend to launch joint marketing and education plans to promote electric cars and their associated benefits to Uber’s partner drivers, as well as to offer test drives to allow drivers to experience zero-emissions vehicles first-hand.
This partnership will allow Uber to achieve its ambitious goal of becoming a zero-emission platform and Hyundai will be able to show to a wide range of people its new electric vehicles, according to Michael Cole, President and CEO of Hyundai Motor Europe.
“Through this exciting partnership, we will utilise our leadership in electro-mobility to help Uber’s partner drivers make the switch to BEVs and help electrify their customers’ journeys in Europe,” he said. “This agreement also gives Hyundai the opportunity to showcase the benefits of our IONIQ Electric and Kona Electric models to an even wider range of people, as well as contribute to decarbonisation efforts in major cities across Europe.”