Citroën UK has announced that all versions of the new ë-C4 will continue to benefit from the Government’s Plug in Car Grant (PIGC) as the company has introduced a £550 pricing reduction on the most popular ‘Shine Plus’ trim level.
As we reported, the UK government has decided to cut the Plug-in grant for electric vehicles and restrict it to cars under £35,000. So Citroen UK has decided to adopt a ‘Fair Pricing’ policy, to allow even the top of the line trim of the ë-C4 to continue to benefit from the grant.
As a further added benefit and to make the transition to a 100% electric ë-C4 as seamless as possible, customers ordering from the Citroën Store, or from selected retailers, will benefit from a free five-year transferable warranty and a free Pod Point 7kW home charger, saving the customer a further £509.
Citroën Store offers customers the opportunity to complete their entire, new ë-C4 purchase, exclusively and simply, from the comfort of their own home, in a very similar way of what Volvo will be doing in the next few years with its electric lineup.
Working hand in hand with the Citroën Store is the Virtual Showroom – an online service that offers customers the ability to book live walk-around tours of vehicles, including the new C4, via the web portal, during which an expert Product Presenter will use the latest video technology to introduce the vehicle and answer any questions over a secure video link.
Citroen believes that the government move is detrimental towards the all-electric revolution as incentives are vital to increase the uptake of electric vehicles, according to Eurig Druce, Citroën UK’s Managing Director.
“We were disappointed to hear the news that the support for consumers to make the switch to a low emission vehicle had been reduced. For this period of transition to be a success and for electrification targets to be met, both the industry and consumers need clearer long-term guidance and support on how we will get there,” he said. “That said, I am proud that Citroën UK’s policy of ‘Fair Pricing’ ensures that consumers will continue to be able to benefit from the full Government Plug in Car Grant when purchasing their new ë-C4.”
As we reported, the ë-C4 is available with a choice of three trim levels, ‘Sense Plus’, ‘Shine’ and ‘Shine Plus’, with all models coming-in under the £35,000 threshold to qualify for the PICG. All new ë-C4 models feature a 50kWh lithium-ion battery pack and a 100kW (136hp) electric motor with a WLTP-approved range of up to 217 miles on a single charge.