The Polestar brand is finally coming to the UK. The company has just announced its first dedicated showroom location at the Westfield White City shopping centre.
Polestar’s initial UK Space is set to open to the public in October. The Westfield Space will showcase the brand’s Polestar 1 electric performance hybrid GT and the Polestar 2 fully electric performance fastback.
Polestar is very eager to finally enter the UK market according to John Caney, Chief Executive of Endeavour Automotive.
“The Polestar journey in the UK is tremendously exciting, and we’re proud to be part of it. As recent reviews of the Polestar 2 show, there is a high demand for the product and huge interest in the brand, so opening the Westfield Space couldn’t have come at a better time,” he said.
It will be very exciting to see this model in the UK. We reported just few weeks ago that Polestar had won the prestigious award from Red Dot for its brand design. The Volvo subsidiary has also worked very hard to achieve outstanding safety features and slick designs.
The Polestar 2 is a cutting-edge vehicle, promising a motor with 300 kW (408 hp) delivering 660 Nm through an all-wheel drive system propelling it from 0 to 62 in under 5 seconds. The company can’t wait to show it off to the UK market according to COO Jonathan Goodman.
“It was obvious that our first Space in the UK had to be in the country’s capital, and the high-footfall and high-quality location of Westfield London was an easy choice for us,” he said. “With the first customer Polestar 2 cars soon to land in the country, the next step in the journey is to open our first retail space and continue to engage with our growing customer base.”
In the UK, Polestar has also gained accreditation to The Motor Ombudsman and its Chartered Trading Standards Institute (CTSI)-approved Motor Industry Code of Practice for New Cars. Polestar is the first electric car manufacturer to adhere to the body’s recommended operating guidelines.
At WhichEV, we cannot wait to go to Westfield and check out this highly awaited car and finally test-drive it for our readers.
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